Privacy Policy

Last updated: June 12, 2025

ATM Recovery (“we,” “us” or “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, transfer, and store your personal information when you visit atmrecovery.co.uk (the “Site”) or interact with us (by phone, email or in-person) for breakdown recovery, accident recovery, fuel delivery, spare-wheel changes, car transfers and related services.

1. Information We Collect

1.1 Information You Provide Directly

  • Contact details: name, email address, phone number, address, vehicle registration.

  • Booking details: type of service requested, pick-up/drop-off locations, mileage information.

  • Payment information: card details (collected via Stripe/PayPal), invoicing address.

  • Communications: any messages you send to us (email, chat transcripts, voicemail).

1.2 Information Collected Automatically

  • Device & usage data: IP address, browser type/version, operating system, pages visited, referring/exit pages, timestamps.

  • Location data: approximate location inferred from IP address or provided via mobile device during booking.

1.3 Cookies & Tracking Technologies

  • Essential cookies (always on): support core Site functionality (secure login, booking flow).

  • Analytics cookies: Google Analytics to track Site usage and improve our services.

  • Marketing cookies: (optional) third-party pixels for advertising and remarketing (only with your consent).

2. How We Use Your Information

We process your personal data for the following purposes:

PurposeLegal BasisTo provide and manage bookingsPerformance of contractTo process payments and issue invoicesPerformance of contractTo communicate with youLegitimate interestTo improve our services and SiteLegitimate interestTo send marketing (with consent)Your consentTo comply with legal obligationsLegal obligation

3. Sharing Your Information

We may share your personal data with:

  • Service providers: payment processors (Stripe/PayPal), SMS/email notification services.

  • Insurers: for accident recovery claims processing (only details necessary for the claim).

  • Law enforcement or regulators: when required by law or court order.

  • Business transfers: if ATM Recovery is acquired or merged.

We require all third parties to respect the security of your data and to treat it in accordance with the law.

4. Data Retention

  • Booking & transaction records: retained for 7 years to comply with VAT and accounting requirements.

  • Marketing consents: retained until you withdraw consent.

  • Support communications: kept for up to 2 years to ensure quality of service.

After these periods, your data is securely deleted or anonymized.

5. Your Rights

Under the UK GDPR, you have the right to:

  1. Access your personal data.

  2. Rectify inaccurate or incomplete data.

  3. Erase your data (“right to be forgotten”), subject to legal retention requirements.

  4. Restrict processing of your data.

  5. Object to processing for direct marketing.

  6. Data portability – receive your data in a structured, commonly used format.

  7. Withdraw consent to marketing at any time (via unsubscribe link or by contacting us).

To exercise any right, please email privacy@atmrecovery.co.uk or write to ATM Recovery, 123 Recovery Lane, Derby, DE1 2AB. We will respond within 1 month.

6. Cookies & Consent

When you first visit our Site, you will see a cookie banner allowing you to:

  • Accept all cookies

  • Reject non-essential cookies

  • Customize your preferences

You can change your cookie settings at any time via the link in our footer.

7. Security

We implement industry-standard security measures including:

  • HTTPS/TLS encryption for all Site traffic

  • Secure servers with firewalls and access controls

  • Payment data handled by PCI-compliant processors (Stripe, PayPal)

While no system is 100% secure, we regularly review and update our practices to protect your information.

8. Children’s Privacy

Our services are for adults (18+). We do not intentionally collect data from children under 16. If you believe we have inadvertently done so, please contact us to have the data removed.

9. International Transfers

If we transfer your data outside the UK, we rely on:

  • Adequacy decisions (e.g., UK↔EU data transfers)

  • Standard contractual clauses or other approved safeguards

10. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices, services, or legal requirements. The “Last updated” date at the top will indicate when changes were made. We encourage you to review this page periodically.

11. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact:

ATM Recovery
Email: privacy@atmrecovery.co.uk
Phone: 01332 320 803
Address: 123 Recovery Lane, Derby, DE1 2AB

Thank you for trusting ATM Recovery with your personal data. We’re committed to keeping it secure and using it responsibly.